Businesses can reach relevant audience frequenting (generally) on any content-heavy websites of the same: businesses as the advertisers and those websites as the ad publisher, or simply, affiliates. Generating sale thus is termed as online affiliate marketing.
The ad placement / promotion on such sites is highly contextual and makes sense with the visitors. When a visitor purchases a product / service proffered by the business, by clicking on the ad and getting redirected to the business website, business gets a sale and publisher (the affiliate) his share of profit.
Like all other mediums of online marketing, promoting brand through affiliates can make your target audience aware about your brand and ultimately sell substantially. But this needs to be done tactfully- the way a professional affiliate marketing agency, like us, does:
No business regrets opting marketing this way, because its a win-win situation for both the parties. Thus, it is not really difficult to guess the benefits of using affiliate marketing services.
If you have made up mind on the same but are looking for more clarity with respect particularly to your business, feel free connect with us. We would assist you with best possible professional expertise.